Objectified: A documentary by Gary Hustwit
I thought this movie is just going to make me see how things are made in the factory or by hand but it didn’t. Its about the designers, their point of views, how they come up with useful designs and how designers are constantly changing things to be prepared for the future.
“There is a story embedded in every object, a decision was made some point about some thing.” - Andrew Blauvelt, Design curator, Walker Art Center
It centers about industrial design but I can relate to what they feel too. Its hard to conceptualize and to be innovative all the time. The feature about Apple fascinates me; About the process and not just the design. They should have made it longer.
Somehow at the middle of the docu I got bored. Almost all the people featured are saying their ideals then it suddenly shifted to designs in the past that are now in the wastelands. There are a lot of opinions going on.
Maybe I’m just an ad person so I didn’t get to appreciate designing forms of certain things. I do recommend this to be watch by industrial designers, for them to see the perspective of international designers and for them to be more innovative on what they do.